About Us

By: Wizbake  11-11-2011
Keywords: Marketing Strategy, Coated Fabrics

Our Mission Statement

We are fully committed towards the production and delivery of high quality coated fabrics and the supply of Silicone kitchenware. Internally we intend to create and nurture a healthy, productive, satisfying and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customers' requests and the quality of the products we intend to produce. We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.

Company Profile

Coated Fabrics (SA) (Pty) Ltd is a family run business, which was established in 1989 with the intention of producing various industrial coated fabrics both for the local South African, as well as export markets. 

The company has developed from an entirely new entity with no customers and zero turnover in 1989, to a company currently employing over 25 staff members and having a customer base exceeding 3 000. 

The company has since its inception designed and built all of its’ own machinery required to produce the various coated fabrics.

Sales Strategy

We sell products directly to the end users, thus assuring our customers of the best prices. We also have a small number of resellers scattered around the country - in particular in areas in which we are not well represented by our own branches. 

We currently have our main office and factory located in Johannesburg, while we have sales offices in both Cape Town and Durban. These offices are responsible for generating sales and servicing customers in the areas of Kwa-Zulu Natal and the Western Cape.

Customers appreciate the direct contact that they have with the manufacturer of the products which they are purchasing. This direct contact has been one of the corner stones of our success up to now. Problems are quickly solved and solutions found.

Competitive Edge

1) Our experience and expertise in the PTFE field. A total of over 50 years in this field gives us a vast knowledge about the products we manufacture.

2) Our ability to design and manufacture our own coating equipment.

3) Our experience gained and proprietary coatings developed over the last 15 years.

4) Our hands-on approach to the running of the business as a whole.

5) Being the only manufacturer of PTFE coated fabrics in Africa gives us an edge in exports as well as in supply to the local market.

Marketing Strategy

Our product is positioned very carefully.

High-quality products for the customer who understands quality and is a user of high technology fabrics and is willing to spend money on the best.

Our marketing strategy is based mainly on making the right information available to the right target customer

Keywords: Coated Fabrics, Marketing Strategy

Other products and services from Wizbake



WizBake sheets are reusable baking sheets, used to line the inside of an oven tray, cake tin, loaf pan or frying pan. When using a WizBake baking sheet, you do not need to use any grease or non-stick spray.



The thermal conductivity of the silicone guarantees excellent results when baking, while the natural non-stick ability and flexibility allows quick, easy and perfect demoulding, reducing loss of time and ingredients. They resists temperatures from -60 C up to 230 C, can be transferred directly from the freezer to the oven without any variation in product characteristics.