Gold Pack Award

By: Willow Creek  11-11-2011
Keywords: Olive Oil

WILLOW CREEK PACKAGING INGENUITY WINS GOLD

Willow Creek Olive Estate is indeed well-oiled when it comes to winning awards.  Their most recent victories in a year of prize winning highlights are a gold medal from the prestigious SA Gold Pack Awards as well as two Fairlady Consumer Awards. Their pioneering Gourmet Squeeze olive oil bottle, containing their acclaimed Estate Blend, wooed the judges of the SA Gold Pack Awards with its innovative design.  The fully recyclable PET bottle sports a unique 1.5mm nozzle which allows the user to direct and control the flow of olive oil as desired with a gentle squeeze of the bottle. Special properties including an oxygen barrier and UV filter ensure lasting freshness for at least two years.  The squeezable and unbreakable bottle reflects the current look of Willow Creek glass bottles, ensuring customer recognition.The Gold Pack Awards judges commended Willow Creek for the way this bottle “maintains the brand’s classy top-quality olive oil look” and remarked on its stunning shelf appeal.  They also commented that the user-friendly nozzle marks a step-change in olive oil packaging.  The judging process centred on packaging attributes such as fitness for purpose, protection of contents; pack construction, suitability of materials, handling efficiencies and new materials. Major players in the food industry, such as Coke, Castle, Woolworths and Spur, vied for the same spot of glamour bestowed by this highly regarded packaging competition. Willow Creek Gourmet Squeeze Estate Blend was also rated Best Kitchen Cupboard Must-have as well as Best South African Product in the recent 2011 Fairlady Consumer Awards - clinching yet another vote of confidence for Willow Creek’s range of products.  Products are tested by experts from the widely respected Fairlady Test House to offer consumers unbiased recommendations regarding sound purchasing choices."We are ecstatic about the fact that not only our olive oils find favour with local and international olive oil judges and consumers, but that our commitment to modern efficiency and ground-breaking packaging designs  are also paying off,” says Andries Rabie, managing director of Willow Creek.  “The convenience of the Gourmet Squeeze bottle is undoubtedly changing the cooking experience of chefs, foodies and kitchen novices alike.”

Keywords: Olive Oil

Other products and services from Willow Creek

11-11-2011

Highest Honor

This trophy is annually awarded to a person who has significantly contributed to the development of the industry, and who is involved in any of the olive sectors, including olive oil producers, nurseries, table olive producers or processors. Since 2002 Rabie won some 29 noteworthy awards for Willow Creek olive oil at local and international level, including the L’Orciolod’Oro trophy for the overall winner in the Intense category in 2009.


11-11-2011

Willow Creek - Products

Andries Rabie personally blends the oils of various cultivars and differing stages of ripeness are expertly blended by our master blender to ensure a premium quality. After an intense process involving harvesting and oil extraction, the art of blending is the final stage in this journey towards excellence. Passion for what we do and an unrelenting focus on quality are the cornerstones of Willow Creek’s success.