This innovative and unusual bookcase is in the shape of a life-sized cow. It is solidly constructed and set onto durable wooden castors. It works well as a room divider in multifunctional spaces, where it can provide storage for both office and living spaces while creating a break between the two. Mooj is a guaranteed conversation piece, and the humour inherent in both the name [Joom backwards] and the design itself are sure to amuse. An alternative for smaller spaces is Mini Mooj, which stands just over a metre high.