What is Direct Selling?
Direct selling is a type of sales channel where products are marketed directly to customers, eliminating the need for middlemen – wholesalers, advertisers and retailers. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the "direct" part of direct selling also refers to the personal component of this sales channel; it’s about buildi
ng relationships with people and offering them a high level of service and personal attention.