Rukou International Trade - services
Rukou strives to ensure that products are produced, packaged and marketed according to the highest international quality standards including ISO, HACCP and BRC certification.Rukou, with its vast international experience, focus on long term business relationships, strategic growth orientation and innovation. This is supported by intimate product and marketing knowledge and a passion for the products and brands.Rukou applies business models that create commitment, focus and drive behind the brands and products. The most appropriate strategy and model are selected in accordance with the customer needs, comparative cost advantages, value chain considerations and availability of competent resources for the various target markets. Rukou embraces the principles of trust, honesty, loyalty and friendship. VALUE ADDING SERVICES OFFERED BY RUKOU:
Long standing business relationships in main target markets including Asia, Africa, Middle East and USA.Intimate wine marketing knowledge supported by a passion for the products that was developed as Willem Hanekom grew up in a family with a proud wine farming tradition and has vast international experience in more than 50 countries. He has Brand Management expertise which was gained as a key member of the Capespan Global Branding Committee and work experience with Heineken International.Management expertise in International Strategy Planning and Implementation and Market Research
Strategic growth orientation and innovation stemming from the entrepreneurial inclination.
International and national trade law expertise and experience .
Management expertise and experience with regard to export and import logistics, freight forwarding, warehousing and distribution, shipping, transport and stock management.The strategic and operational benefits derived from trade with Rukou
Tapping into existing tried and trusted client relationships in the export markets and ensuring long term commitment and continuity in these marketsTailor made business models that suit the specific needs of the emerging wine market environment (supplier and customer).Embracing the opportunities of retailer globalisation and market fragmentation trends on the other side of the spectrumOpportunity to increase and leverage brand awareness internationallyGreater and easier market access through economies of scale advantages in the logistical chain, which can be provided through co-loads and customer sharing with other products within the Rukou portfolioAdopting business models that will create commitment focus and drive behind the brands/ products in new markets