The Phoenix Partnership -Services

By: The Phoenix Partnership  11-11-2011
Keywords: Marketing, Corporate Communication, Integrated Marketing

Instead of dividing communications into several overlapping departments, our focus is on integrated communications to ensure that our clients use a focused strategy throughout, making every communication credible and consistent with the fundamental message and strategy of their business. Our competencies include publicity generation, media consulting, event co-ordination , corporate communication management and integrated marketing support. We have a network of specialist industry partners including brand and marketing strategists, consumer insight specialists, trend analysts, research firms, advertising strategists, web developers, media monitoring services and new media marketing specialists. Key strengths include strategy development, effective project and process management, strong analytical skills, our ability to write clearly and concisely, to identify news opportunities, pitch the right angle to the media and see the opportunity through to publication or broadcast. We are honest with our clients about the potential news value of ideas and will only present newsworthy items to journalists, ensuring credibility with all parties. Services in which we have expertise include:Publicity and Media Communication
  • Conceptualising media strategies to gain editorial exposure across all media
  • Developing news angles and editing copy to suit different media
  • Press release research, writing, editing and dissemination
  • Developing and maintaining relevant media databases for each client
  • Establishing and maintaining relationships with the media on behalf of our clients
  • Tracking, clipping and maintaining a guard book of exposure secured. Briefing and managing a news clipping service
  • Photography briefing and co-ordination
  • Pitching photo stories to the media and co-ordinating photo shoots
  • New media and online PR, incorporating Facebook, Twitter, blogger relations, blog strategy development, website strategy and social media training.
Event Co-ordination & Project Management
  • Guest list management and co-ordination
  • VIP and Presidential protocol management
  • Red-carpet co-ordination for media and celebrities
  • Communications & logistics co-ordination
  • Process planning & management
Corporate Communication
  • Stakeholder communications including internal & external relations
  • Crisis communication and issues management
  • Corporate and launch video planning, scripting and production
  • Presentation authoring and production
  • Specialist writing for corporate brochures, newsletters and reports
Marketing & Sales Support
  • Dialogue with the market to complement the mainstream marketing activities
  • Strategically aligned promotions
  • Co-ordination & guidance on above-the-line requirements
  • Interactive events with stakeholders, including incentivised and product knowledge based events
  • Creating synergy with the brand building media schedule and exploring editorial support to strengthen the commercial placements
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Keywords: Communication Management, Corporate Communication, Corporate Communication Management, Event Co-ordination, Integrated Marketing, Marketing,