Tendril BA, PM and UX - no BS
Defining the User Profiles - using the demographic information and the business goals to create personae which will be consulted through out the process to ensure that the user's questions and needs are answered by the product
Creating the User Journeys - combining the business needs and personae to start planning the flow of the product and the journeys a user may take through the landscape of the product
Reviewing existing design and reporting on how best to incorporate best practices and improve the usability of the design.
Wireframing and Content Analysis - organising the content into a sitemap and page layouts that will ensure that the product is pleasant and intuitive for the user to interact with.
Analysing design and testing prototypes - creating scenarios and testing users within the target demographic to ensure that the product, content and design are on track.