Senior Bilingual Copywriter - Siobhan (Roux) Rothenburg
Marketing, Copywriting, freelance
Poster 1 (which was next to Poster 2), launching Ackermans baby Company in all Ackermans stores.Poster 1 says: Great deals from top .... (shows baby's head)Poster 2 says: ....to toe (shows baby's feet)Value for money is the main promise of ACK baby clothing and accessories, which is what we wanted to highlight in 1 simple sentence and striking visuals.
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Brief: Show variety of potatoes at Shoprite Checkers in a simple, effective eye-catching way. Bright yellow background (Shopite Checkers colour) with potato print type, used as headline. Headline from a famous old song: You say potato (po-tay-to), I say potato (po-taa-to) ...etc. Main message: Whatever you call it, Shoprite has all the varieties you need.
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