As business becomes increasingly mobile and people
become more comfortable using technology to conduct aspects of their lives,
there is a growing demand for to offer their services remotely.
Busy executives can now consult with their career mentors
using virtually any available media including telephones (mobile and landline),
email, SMS, Skype, conference websites or other instant messaging tools.
This provides them with the flexibility to access
the they need whenever they need them, regardless of their
Tests led by German-born Master Coach and business
specialist Dr Ralf Borlinghaus have found an increasing need to provide focused
and quality coaching that does away with hindrances such as transport costs and
the valuable time lost traveling to and from a coach’s premises.
“Telephone coaching requires 30% less time to deliver
than a conventional coaching programme,” says Michelle Clarke, CEO of South Africa-based Michelle Clarke Coaching.
Michelle Clarke also points out that mobile
coaching offers four key benefits for both the client and the coach.
First, mobile coaching breaks down geographical
boundaries, where both clients and coaches are able to communicate at their
convenience. There are many platforms that can enhance a mobile mentoring session.
Participants can share materials online and create an interactive environment
which is not hindered by physical boundaries.
Second, mobile coaching gives participants, who may
be private by nature, breathing room and a sense of security, so that they do
not feel visually scrutinised and too exposed. Mobile coaching and consulting
encourages the participants to focus on the conversation and takes away visual
Third, many successful people are very pressed for
time. Using a mobile business coach reduces the time and resources needed to
gain access to a mentor or consultant. It also cuts out the associated travel
expenses and offers convenience and flexibility.
Finally, mobile sessions are often more focused and
productive. This is because clients who use mobile coaching services come to
the session well-prepared, and have a clear agenda of what they want to
accomplish during the consultation. The use of the telephone and other
communication devices also narrows their focus to the discussion at hand.
Clarke acknowledges that mobile coaching is not for
everyone. Mobile coaching is appropriate for someone who wants a confidant and
wants coaching to work in a manner that is efficient for them. The candidate
also needs to be open to new technologies and recognise how they can benefit
Then there are people who are comfortable with
using mobile tools for certain instances but not for every session. “Technology
is sometimes not appropriate to deal with demanding emotional issues or certain
sensitive business issues,” she says.
Clarke notes that the has become necessary for effective management of
companies, private or otherwise. As individuals, we want to chart our careers
and businesses, and have an impartial person who serves as a sounding board.