The Research Collective is a dedicated marketing research consultancy, run by our team of research specialists, focusing on qualitative, quantitative and customer-focused research as well as impact evaluation research (something quite different and really unique). Impact evaluation quantifies the financial impact, that a change to any element of a company’s mix (e.g. a new product or a change to packaging or price) will likely have on its sales volumes.
Impact Evaluation Research : Evaluate and financially quantify the impact that a specific business decision will have on your business (e.g. new packaging, new product development, improved recipe or new promotion etc)
Customer Experience Research : Your customers are your most important asset, understanding their experience of your company, brand and products is fundamental to your success.
Brand & Advertising Research : Mapping the hierarchical attributes, benefits, and values associated with and portrayed by an advertisement. Means-end analysis is often part of this type of study
Market Description Surveys : Determine the size and relative market share of the market. Provide key information about market growth, competitive positioning, and share of market.
For more details, please visit researchcollective.co.za or email: [email protected]