Highlighted Products | Isilumko Media

By: Isilumko  11-11-2011

The campaign, conceptualised with creative agency JWT, saw experts in below-the-line activations, Isilumko Media, recruit male models to stir up passion among lunchtime patrons at various Italian-style restaurants across the country.  The handsome promoters used their “Italian” charm to get patrons lunching at Col’Cacchio, Doppio Zero and Piatto, to treat their taste buds to a free Nestlé Heaven Café Latte ice cream.  The activation has also sparked additional interest in the on-pack promotion which offers a chance of winning a state-of-the-art espresso machine.