You want a slick, captivating website. You believe it can promote
your business. But where do you start?
In the very beginning you should ask yourself why you want a
website: What do you want to show and tell the public? And what do you
want to achieve with it?
Clarifying your objectives is very important as this will
influence everything - the design of your website as well as the
functionality that needs to be integrated into it.
While defining your goals, please keep three aspects in mind:
Number one: Your web presence is the first impression the public
and most of your prospective clients will see of your business. People
who don't know you personally will judge your business based on that;
your website should therefore intrigue the viewer, portray what you are
about and persuade him of your expertise and abilities. It also needs to
reflect your style and your ethics.
Lastly, Budget: Budget is important to everyone and a professionally
designed website is not cheap! Don't waste your money trying to have "everything", but
rather get less, but do it perfectly. A well designed website will have a better
impact than a shoddy, cheap BIG website.