Websites in South Africa have evolved into serious business as
bandwidth has increased. Until a couple of years ago they weren't taken
too seriously and the bulk of the development was conducted
by website design companies and like specialists. The problem is
that they operate in an 'online cocoon' and are unfamiliar to
advertising and marketing across all media types.
At Imagine Advertising we look at the broader marketing landscape.
Our proposals are often interlinked with other media types, dependant
upon our research or media recommendations. It's rarely
one of the other, but often a combination.
We understand the basics i.e that a website needs to looks pro and
function seamlessly (We subscribe to online best practice). But more
importantly websites need to generate capital and create
serious influence for a brand. They are the shopping window to your
business, not just your brand. They need to display the very best that
your business or brand can be. They need to be your
ideal 'concept' store.
We create small and large websites. Some for very small budgets and
some e-com sites for large FMCG's. In both we spend a lot of time
upfront defining the purpose, expectations and scope of the
project. We develop an online strategy, usualy with creative
examples and linked to an ad/promotional campaign, before we start the
Most of our websites are linked to annual advertising campaigns that
generate leads via online advertising, SEO and traditional media.