Imagine Creative Services & Digital (Pty) Ltd
Advertising, Photographic Services
We have our own in-house studio and equipment. We also have a portable
studio that can be set up at an in-store client or other location. Most
of our design work includes poweful photographic
imagery. We also contract in specialist photographers. With regards
models, we use agencies or cast our own to keep costs down.
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Imagine Advertising have their own high definition video production
facility. We shoot with sound, grade, edit, add music and broadcast
through YouTube for websites. We also provide in any format
required including DVD, Quicktime, MP4 etc.
For our studio work and on-location productions, we use FCL
lighting. This keeps the studio cool and people can work in comfort.
Most of our current productions are for websites. As broadband
Websites in South Africa have evolved into serious business as
bandwidth has increased. Until a couple of years ago they weren't taken
too seriously and the bulk of the development was conducted
by website design companies and like specialists. The problem is
that they operate in an 'online cocoon' and are unfamiliar to
advertising and marketing across all media types.
At Imagine Advertising we look at the broader marketing landscape.
Our proposals are often
Design creates an emotive response. It speaks in the 'current'
visual fashion language of the day. Design, like fashion, moves on, and
all brands need to 'keep up' or they may lose contact with
For us design is not about 'wow, look at how awesome', but 'wow, let me buy it!'
At Imagine Advertising we use photography to do much of our design.
Overt design simply attracts too much attention to itself and not the
The basic principles are:
Create a communication idea that is different - or is perceived as different
Sell the unique benefit by creating a unique tone of voice for the brand
Speak the language of the audience you want to attact to your brand - get into their world-space
Give the consumer something in return for their attention to the communication
Have a 'call to action' in every piece of the communication
We develop advertising strategies and
creative work ba
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