Advertising

Advertising from Imagine Creative Services & Digital (Pty) Ltd

By: Imagine Creative Services & Digital (Pty) Ltd  06-10-2011
Keywords: Advertising

The basic principles are:

  1. Create a communication idea that is different - or is perceived as different
  2. Sell the unique benefit by creating a unique tone of voice for the brand
  3. Speak the language of the audience you want to attact to your brand - get into their world-space
  4. Give the consumer something in return for their attention to the communication
  5. Have a 'call to action' in every piece of the communication

We develop advertising strategies and creative work based upon a 'big idea.' The creative work is then applied to all the media options recommended and we present this together with a comprehensive plan which is based upon a clearly defined budget.

Keywords: Advertising

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