Heavy Chef Course - How to run and create profitable digital campaigns

Heavy Chef Course - How to run and create profitable digital campaigns from Heavy Chef

By: Heavy Chef  04-19-2010
Keywords: Web Design, Website Design, Internet Marketing

The Heavy Chef course is the first to offer a fully practical learning experience, where practitioners in the industry will collaborate with course attendants in the process of conceptualising, strategising, executing and running a digital marketing campaign.
At the end of the three days, the course attendants will have initiated an authentic digital campaign, and learned what it means to create a profitable web presence.

The course covers the following:

Day One: Strategy

  • Clarifying objectives
  • Marketing and branding
  • Calls to action
  • Personas  
  • Competitive analysis
  • Digital Strategy

Day Two: Development

  • Designing for web   
  • Digital Content
  • Managing the development process
  • (or  ‘keeping grumpy programmers happy')

Day Three: Ongoing

  • The digital campaign toolkit
  • Find the gap
  • SEO and Link Building
  • Social media
  • Mobile marketing
  • Newsletters  
  • Analyse this (monitoring for success)

Save yourself time, money and effort by understanding the foundations of digital marketing so you can go on to create profitable digital campaigns.


Ideal and tailored to marketing professionals in any size business as well as business owners and entrepreneurs. Anyone involved in marketing.

When and where?
The “Creating Profitable Websites” Course, running from the 26-28 May, in Cape Town. (An early bird special is still available.)
How to book
Click here <www.heavychef.com/courses/>  to book your seat on the Heavy Chef Course, or contact Lianne at 079 344 3336 or email on [email protected]

Delegates who book before the 30th of April will get an 20% discount off the course fee. There are a limited amount of seats available.

About The Heavy Chef Project:
Since 2007, The Heavy Chef Project has been dedicated to providing practical learning about digital marketing. Founded by the team behind digital marketing agency, World Wide Creative,
The Heavy Chef Project has been instrumental in bringing world class speakers from around the globe to talk about new media topics available to marketers, entrepreneurs and managers. The topics have been growing in interest with the monthly Heavy Chef Sessions being held in Cape Town and Johannesburg, and soon in London.

The members of the Heavy Chef team have been involved in various courses and company training in South Africa and Europe.

Keywords: digital marketing course, Internet Advertising, Internet Marketing, Online Course, Online Marketing, online marketing course, Search Engine, search engine marketing, search engine optimization, seo, social networking, Web Advertising, Web Design, Web Marketing, website courses, Website Design, Website Development,