Heineken - Open your City (Mobile App)
Elemental Web Solutions
Advertising And Marketing, Internet Marketing, Internet Advertising
Elemental was briefed by M & C Saatchi Abel, to create a mobile web application for a campaign called Heineken – Open Your City.
Heineken aims to inspire South Africans to live worldly adventures by unlocking the secrets of their cities, finding and sharing new locations.
The mobile platform allows users to sign in with their social media accounts, view and experience other user’s adventures as well as create their own.
Each adventure would consist of between one and three locations, with the user describing each location's hidden secret, accompanied by uploaded photos and geo-tagging the location.
Points were allocated to users for creating and taking adventures, commenting and social media sharing.
The highest awarded users stood a chance to win monthly prizes, the ultimate prize being a 72 hour weekend holiday in Shanghai, China.
Advertising And Marketing
, Internet Advertising
, Internet Marketing
, Online Marketing
, Web Advertising
, Web Marketing
, Website Development