Heineken - Dropped (Web & Mobile App)
Elemental Web Solutions
Advertising And Marketing, Internet Marketing, Web Development
Heineken Dropped is an interactive campaign where people register via Facebook or Twitter. Once registered they are asked to watch various videos each week of four people who have been DROPPED in various locations. Each video has a question and multiple choice answer. Should the user answer correctly they would get a stamp in their virtual passport.
At the end of the campaign entrants who had a complete set of stamps in their digital passport would be entered into a draw, where four winners would be drawn. These winners would be dropped around Europe and would have to make their way back to the Heineken headquarters.
Each winner would have a full profile and a realtime integrated twitter feed which would allow website users to monitor their progress as they travel to their destination.
Advertising And Marketing
, Internet Advertising
, Internet Marketing
, Web Advertising
, Web Development
, Web Marketing
, web site design
, Website Development