Effective MARKETING STRATEGIES AND IMPLEMENTATION by Carmen Lerm

By: Carmen Lerm  07-25-2010
Keywords: Marketing, Internet Marketing, Web Development

Expertise Area 1
Strategy
 
Vision, mission and objectives
Priorities and time planning
Budget strategy linked to sales performance
Research: people, product, services
Ethnographic studies
Competitor Analysis
Analysis of venture feasibility
Environment Scanning
Communication Strategy
Digital Strategy
Corporate Social Investment Links
 
Expertise Area 2
Digital Marketing
 
eMarketing Strategy
Web Development
Web Design
Search Engine Marketing
Search Engine Optimisation
Pay Per Click
Viral Marketing
Online Reputation Management
WebPR
Email Marketing
Mobile Marketing
Online Advertising
Affiliate Marketing
Conversion Optimisation
Social Media Buzz Marketing
Testing, reporting and usability studies

Expertise Area 3
Advertising and Promotions
 
Promotional Campaigns
Media Plan
Retail Communication
Internal Staff Communication
Communication Strategy  
Integrated Multi-media Campaigns
Direct Marketing
Brand Activation
Radio 
Television
Cinema
Outdoor
Print
Press
Event Marketing and Implementation
 
Expertise Area 4
Branding and Design
 
Developing unique brands
Logo crafting
Name generation
Corporate Identity
Brand Custodianship
Branded Collateral
Conference and Event Branding
Positioning and tagline development
Public Relations and spokesperson profiling
Packaging branding
Brand Manual: print and online
Packaging branding
Brand Architecture

Keywords: Advertising Logos, business card printing, E-Strategy Development, Flyer Design, Internet Advertising, Internet Marketing, logo design, Marketing, Online Marketing, Search Engine, search engine marketing, Search Engine Optimisation, search engine optimization, Web Advertising, Web Development, Web Marketing,