: This is the “organic”
(unpaid) way of climbing up the Google ranking through the effective
use of specific keywords, site optimization and link building.
Performing well in organic search rankings is a great way to increase web traffic, instil confidence and drive conversions.
: AdWords is Google’s paid advertising option. These ads display as “sponsored links” on Google results pages. Using this Pay per Click (PPC) system can deliver immediate results if executed correctly. PPC advertising will bring your target market to your website and convert visitors into customers.
Social media platforms such as Facebook, Twitter, MySpace, blogs,
YouTube (etc) are becoming an integral part of modern day communication.
If you want to build your brand through a personal platform,
plugging into this powerful channel is the best way to do it. We can
help you promote your products and events, making a personal connection
with your clients and doing valuable market research at the same time.
: Getting people to visit your site is the first step. But if you are running a business you need to convert these visitors into paying customers.
Turning visitors into customers is an art that requires insights into
the visitors’ behaviour and the technical possibilities of making your
website as user friendly as possible.
: SEO Copywriting is all about increasing readability.
Visitors and Search Engines both want to determine, what a page is
about. Good copywriting is about having a clear structure, compelling
headlines and useful content. By adjusting your language to the right
search terms you can then increase your rankings.
Search engines judge websites by the links that lead to them. A link to
your site is like a vote for it, but it is not only the quantity but
also the quality that counts. Being associated with the right websites
via links is vital to your website’s rankings. If you
link incorrectly or choose the wrong website search engines will
penalize you. Through our research and our resources we are able to set
up powerful link strategies for our clients.