New Vision Marketing was initiated and founded by Gustav Prinsloo and Gerhard Stander in July 2008. After seeing the concept of printing adverts on the back of cash register rolls in Australia, NVM launched Till Roll Advertising in selected Spar stores in the Western Cape. The concept proved to be successful and NVM added the OK Group to their advertising circulation network. Early 2009 NVM opened a branch in Windhoek, Namibia. Today, the majority of Spar stores, Telecom and Nampost outlets in Namibia are using pre-printed till rolls. In January 2010 NVM expanded to the Eastern Cape and Gauteng. Spar Stores in Port Elizabeth, Boksburg, Johannesburg and Pretoria are supplied with pre-printed till rolls on a regular basis. The next distribution phase will be the Eastern Cape, Kwazulu Natal and Zimbabwe.