The official blurb says:
Journalists in shrinking newsrooms and bloggers depend more and more on messages and content from companies and nonprofits because they don’t have the resources to slow themselves down with old-fashioned reporting. When you prepare for a media interview, you must assume that anything said or written will be used by countless media outlets and bloggers, leaving little room for carelessness and error. You need an instructional guide that provides you with the strategies and tactics to become a leading PR expert in media.
We thank all of the media training experts who dedicated their time to crafting the tips, best practices, key strategies and practical checklists that you will be able to turn to time and time again. Their goal, and ours: to increase your chances of success as you send your messages out into the 24/7 media cycle.