Entrepreneurs » Twokats - media relations, PR, copy writing, social media marketing

By: Twokats  11-11-2011

The third JobCrystal Happiness Indicator takes a look at how salary, level of seniority and location affects how happy South African employees are. Employees earning higher salaries and in more senior positions tend to be the happiest, with employees living away from major metropolitan areas being happier.

1. Salary
Employees earning between R10,000 and R24,999 per month are the least happy, and as income increases employees’ happiness levels rise as well.

“This unhappy group is likely to consist of young employees who know they have great prospects, but who still need to get some experience under their belts in order to advance in their career. This level of disgruntlement may point to Millennials’ trademark sense of entitlement, ambition and awareness of their worth,” said Kevin Laithwaite, managing director of JobCrystal.

It’s important for companies to realise, however, that even the happy high earners are looking for new opportunities – they know they are marketable and will consider new positions.

JobCrystal: % happy employees by salary band
Salary per month Happy employees*

R10,000 – R24,999 55%
R25,000 – R49,999 58%
R50,000 – R79,999 60%
R80,000 + 63%

*Percentage of employees rating themselves “comfortable” or “happy” in their current role when registering on JobCrystal, www.jobcrystal.co.za.

2. Job level
The JobCrystal Happiness Indicator shows a distinct trend towards employees with more management responsibility being happier. Senior managers with large teams and executives came out tops in the happiness stakes.

“It seems likely that the happiness level is linked to how well these senior employees are regarded in the company and how much control, independence and decision making ability they have,” said Laithwaite.

Again, the indicator raises a red flag for employers because even though almost two-thirds of senior managers and executives are happy in their roles, they are open to other opportunities.

JobCrystal: % happy employees by job level
Job level Happy employees*

Manage managers (team 20+) 64%
Manage managers (team 10-19) 63%
Executive 62%
Manager (5-9 staff) 60%
Manager (0 staff) 60%
Skilled (2-5 years) 58%
Manager (10+ staff) 57%
Junior (<2 years) 57%
Manage managers (team 1-9) 56%
Senior (5+ years) 55%
Manager (1-4 staff) 53%
*Percentage of employees rating themselves “comfortable” or “happy” in their current role when registering on JobCrystal, www.jobcrystal.co.za.

3. Location, location, location
According to the JobCrystal statistics, it appears that your employees are more likely to be happy if they don’t live in a major metropolitan area. Smaller cities such as Richard’s Bay, Durban and East London, have a higher percentage of happy employees than larger cities such as Cape Town and Johannesburg.

There could be a range of reasons for this including better work-life balance, less stress and even experiencing less traffic.

JobCrystal: % happy employees by location
Location Happy employees*

KZN: Richards Bay 67%
Garden Route including Oudtshoorn 62%
KZN: Durban Ethekwini 61%
Eastern Cape: East London 60%
Gauteng: Pretoria Tshwane 57%
Gauteng: Johannesburg, Sandton, Randburg 56%
Cape Town: Southern Suburbs 55%
East Rand: Ekhuruleni 55%
Cape Town: Northern Suburbs 55%
West Rand: Mogale, Krugersdorp, Roodepoort 52%
*Percentage of employees rating themselves “comfortable” or “happy” in their current role when registering on JobCrystal, www.jobcrystal.co.za.

The JobCrystal Happiness Indicator data is compiled from the 110,000-strong JobCrystal database of jobseekers. Employees are asked how happy they are in their current position (miserable, frustrated, comfortable, happy) when they register on JobCrystal. One of the ways in which JobCrystal improves the recruitment process and the hiring success rate for companies is by using this and other data to make the best matches between candidates and vacancies.

JobCrystal focusses on candidates looking to earn R150,000 per year and more. It charges a flat fee per successful placement, with no upfront charges. Companies including Nashua Mobile, Mr Price, The Ovations Group, Santam and Foschini are using JobCrystal to source candidates.

- ENDS –
About JobCrystal
JobCrystal turns traditional hiring on its head by placing employers directly in touch with a pool of 110,000 passive jobseekers. The online service is highly automated and cleverly matches candidates with employers, making the interactive talent management portal faster, cheaper and more effective than any other way of recruiting. Founded by Kevin Laithwaite and Karl Westvig and launched in August 2009, JobCrystal is used by companies including Nashua Mobile, Mr Price, The Ovations Group, Santam and Foschini to source candidates.

Released on behalf of JobCrystal by:
Vanessa Clark
Twokats Communications
Ph: +27 82 335 1117
Email:
Web:


Other products and services from Twokats

11-11-2011

Twokats Communications - freelance media relations, PR, copy writing, social media marketing » Twokats

Twokats Communications provides PR and communications services to a range of interesting South African-based companies, doing things differently and making a difference in the world. Public and media relations, internal and external comms, and that all important online reputation management. My background is in technology, but I can cover a range of beats from a trade editorial point of view.


11-11-2011

Advertising » Twokats - media relations, PR, copy writing, social media marketing

Latest shops to use the site to promote their special offers include, the leading fashion retailer;, children’s clothing store;, online comparative shopping site; tour operator Holidays;, fashion shoe shop; and, crowd-sourcing online T-shirt site.


11-11-2011

Events » Twokats - media relations, PR, copy writing, social media marketing

The most poignant point Paul conveyed was “If you’re not breaking through the clutter you’re adding to it”, which is a mantra local and global brands should embrace. Paul discussed how he and his wife and business partner Tracy Foulkes – the demure cook behind the business – built the international brand from scratch. It’s simple, seemingly meaningless statements like the one I just made, that have been instrumental to NoMu’s PR success.


11-11-2011

Media » Twokats - media relations, PR, copy writing, social media marketing

We thank all of the media training experts who dedicated their time to crafting the tips, best practices, key strategies and practical checklists that you will be able to turn to time and time again.