Advertising » Twokats - media relations, PR, copy writing, social media marketing

By: Twokats  11-11-2011

Latest shops to use the site to promote their special offers include , the leading fashion retailer; , children’s clothing store; , online comparative shopping site; tour operator Holidays; , fashion shoe shop; and , crowd-sourcing online T-shirt site.

These retailers have taken advantage of this innovative way of reaching people who have money to spend, but want to make their Rands stretch further by taking advantage of sales and special offers.

The SaleSearcher site offers online listings of promotions from both online and offline retailers in South Africa. The site allows customers to search for sales according to merchant or by specific product category.

As well as giving retailers a new platform to promote themselves, SaleSearcher aggressively drives traffic to the site via targeted online advertising using channels such as Google Adwords and Facebook. It passes these traffic reports on to the retailers, demonstrating the effectiveness of the service.

In addition, the flexible pricing structure is based on a daily rate and contract so that retailers can quickly and easily ramp up a campaign around the time of a promotion, without being locked into longer than necessary contracts.

“Signing up for SaleSearcher was a no-brainer,” said Nelia Schutte, founder of Keedo. “We can quickly and effectively drive customers to our stores across the country and our website during a promotion, and then convert them into loyal and regular customers.”

“South African shoppers are incredibly savvy and love seeking out a good bargain, especially in tougher economic times,” said Ryan Ferreira, founder of SaleSearcher. “We’ve been getting a great response from our marketing initiatives and seeing traffic grow rapidly on the site.”

About SaleSearcher
SaleSearcher,, offers a quick and easy way for consumers to search for sales and special offers from retailers located around South Africa. It allows consumers to make the most of their hard earned Rands by pinpointing the sales they are looking for, and gives retailers an additional platform to engage with South African customers that have money to spend. The site is the brainchild of young South African entrepreneur, Ryan Ferreira. After working and travelling abroad, Ryan spent six months researching the viability of SaleSearcher before launching it in November 2008.

Other products and services from Twokats


Twokats Communications - freelance media relations, PR, copy writing, social media marketing » Twokats

Twokats Communications provides PR and communications services to a range of interesting South African-based companies, doing things differently and making a difference in the world. Public and media relations, internal and external comms, and that all important online reputation management. My background is in technology, but I can cover a range of beats from a trade editorial point of view.


Entrepreneurs » Twokats - media relations, PR, copy writing, social media marketing

Manage managers 64%Manage managers 63%Executive 62%Manager (5-9 staff) 60%Manager 60%Skilled 58%Manager 57%Junior 57%Manage managers 56%Senior 55%Manager 53%*Percentage of employees rating themselves “comfortable” or “happy” in their current role when registering on JobCrystal.


Events » Twokats - media relations, PR, copy writing, social media marketing

The most poignant point Paul conveyed was “If you’re not breaking through the clutter you’re adding to it”, which is a mantra local and global brands should embrace. Paul discussed how he and his wife and business partner Tracy Foulkes – the demure cook behind the business – built the international brand from scratch. It’s simple, seemingly meaningless statements like the one I just made, that have been instrumental to NoMu’s PR success.


Media » Twokats - media relations, PR, copy writing, social media marketing

We thank all of the media training experts who dedicated their time to crafting the tips, best practices, key strategies and practical checklists that you will be able to turn to time and time again.