Friday, July 9, 2010
adidas unveils Giant Bafana Bafana jersey to mark the last Football Friday
Unite Mzansi Unite
adidas, official sponsor of the 2010 FIFA World Cup™, have unveiled the giant Bafana Bafana jersey which bears signatures and messages of support from hundreds of thousands Bafana Bafana fans. The giant jersey –which is 60 metres by 48 metres big was unveiled at the Cape Town Stadium to mark the last Football Friday -a concept that saw South Africans wearing the colours of their national team every Friday in the days leading to the 2010 FIFA World Cup ™.
The giant jersey was the central tool in adidas’ Unite Mzansi Unite campaign whose aim was to unite South Africans behind the World Cup and the National team – Bafana Bafana. The massive yellow jersey toured the rest of South Africa over seven months:
- covering a distance of 27, 000 kilometres,
- visiting more than 300 towns & villages and
- passing through all 9 provinces South Africa and
- all the host cities receiving an overwhelming welcome along the way.
“We decided to unveil the giant jersey in one of the World Cup venues in order to mark the last Football Friday and to say thank you to all South Africans for uniting behind the World Cup and Bafana Bafana. We have certainly showed the World how united we are in our purpose to deliver a spectacular event and the final on Sunday will be a real cherry on top,” says Zobuzwe Ngobese, the Public Relations Manager at adidas South Africa.
The UMU campaign has not only touched South Africans as it had a very big global arm to it. Football fans from around the world were introduced to the yellow headband –known as the UMU a month before the tournament. This item has been sold globally at retail stores and all proceeds from the sales will go towards the 46664 –a Nelson Mandela charity organisation. Fans from South Africa and rest of the world have been wearing these yellow headbands at World Cup matches –something which created a sea of yellow at the stadiums –particularly when South Africa was playing. Some players also wore the UMUs on the field of play to show their support for charity.
“We are pleased that during all the three Bafana Bafana matches –the stadium was painted in yellow and more pleasing is the fact that the enthusiasm of South Africans continues all the way irrespective of whether our team is still there or not. That is what our campaign was all about –to unite South Africans behind the event,” adds Ngobese.
Some prominent people who have been part of the campaign include President of the Republic of South Africa Jacob Zuma, Deputy President Kgalema Motlanthe, Danny Jordaan and Lucas Radebe. Musicians, actors and South African sports personalities also embraced the campaign.
Ordinary South Africans on the streets were equally touched by the campaign when the giant jersey reached their towns and villages while other locals offered to support UMU by showcasing their talents through song, dance and performances during truck stops in their areas.
With the jersey revealed, adidas has plans to leave a legacy long after the World Cup has gone. Certain high profile people and personalities who signed the jersey will have their signatures cut from the replica jersey, framed and auctioned on eBay. Proceeds from the auction will go to the Nelson Mandela 46664 charity organizations.
“As the world’s leading football brand, it was very important for us to leave a legacy after the campaign had finished. We have decided to select 11 signatures from prominent South Africans who signed the jersey and we will have pieces of their signatures framed for people to purchase on ebay -in order to raise funds and awareness for the great work the Nelson Mandela charity is doing,” adds Ngobese.
All South Africans that signed on the jersey will be able to say they were part of this historic event which was held on the African continent for the first time. It is expected that the spirit of unity will linger on after the World Cup and this is good news for the South African national team –which now enjoys unprecedented support following their brave at the tournament.
Thursday, July 1, 2010
Brazil and Holland to Wear National Team Kit Jerseys Made Entirely From Recycled Polyester for Friday’s Showdown in South Africa
When Brazil play Holland in Port Elizabeth on Friday afternoon, players on both teams will take to the pitch wearing the most environmentally-friendlyand technologically advanced kit in football history. The jerseys are made entirely from recycled polyester, each one directly produced from up to eight recycled plastic bottles.
The plastic bottles are diverted from Asian landfills, then chopped into flakes and melted down to a solution from which yarn is produced. This is then knitted into the fabric used to make the shirts. All national team shirts created by Nike for summer 2010 (whether worn by players or available for fans) use this process.
The kits are part of Nike’s ‘Considered Design’ programme, which aims to reduce or eliminate toxics and waste, increase the use of environmentally preferred materials and use Nike innovation to create more sustainable products.
Nike National Team Kit Highlights:
- • Nearly 13 million plastic bottles have been diverted from landfill by using recycled polyester for Nike-sponsored national team jerseys, preventing a total of around 254,000 kg of polyester waste, from being buried at landfill sites.
- • This would be enough to cover more than 29 football pitches, and if each recycled bottle used to make these jerseys was laid end to end they would cover over 3,000 kilometres, more than the entire coastline of South Africa.
- • This saves precious raw materials and reduces energy consumption by up to 30% compared to manufacturing virgin polyester.
While reducing the environmental impact of production, Nike’s national team jersey delivers the best performance on pitch. The improved Nike Dri-FIT fabric, now 13% lighter than previous Nike kits fabrications, keeps players dry by drawing sweat to the outside of the garment. The innovative ventilation zones along each side of the jersey and below the waistband on the shorts significantly increases air passing through the fabric to keep players cooler.