Stella Helwick Connect delivers a marketing service that offers a solid foundation able to create, direct and monitor all or various marketing projects and programmes when launching brands, products and services into the market. A strategic marketing mix develops promotion, place (distribution and/or channel), price, product and people to create a brand and profile able to penetrate the identified target market and conquer the opposition.
The consulting service establishes the history of the product and market identification and segmentation. A strategy is created, implemented and executed with a keen eye for corrective action if and when required.
Stella Helwick Connect understands how to create synergies between a marketing mix of activities that are dynamic and balanced, allowing products and services to continually penetrate into the market. This is vital as many businesses make the mistake of creating an impact at their launch and fail to ensure follow through. This results in a 'big bang' effect that quickly flatlines. Stella Helwick Connect delivers long-term achievements and ensures deliverables are met. Customers are provided with feedback pertaining to the success of initiatives and activities.
A strong value system is incorporated into the Stella Helwick Connect service offering. The company understands the importance of delivering shareholder value, a return on investment and ensuring continuous growth of equity of a brand that is supported by good corporate governance.
- Developing a strategy and implementing it
- Identifying target markets
- Brand building and revitalization
- Advertising, promotions, and marketing collateral material consistent with brand strategy
- Public Relations
- Corporate Identity
- Trend analysis and road map implementation
- Web based communication
- Interactive web based sponsorship campaigns
- Co ordinate e-commerce marketing strategy
There is a global increase in the trend toward outsourcing. The merits of outsourcing include consistent service delivery and obtaining a local understanding of market conditions through the use of specialist skills. This is an important consideration when launching global brands and international products and services into the local market. Outsourcing bridges new products with existing market conditions, finding the synergies to make the product successful not only in a global market but in the local one too. It delivers significant value for money as it offers businesses the opportunity to pay for a service without being encumbered with additional responsibilities such as administration and management of in-house personnel. Stella Helwick Connect is in touch with the importance of Black Economic Empowerment (BEE) and economic issues and influences in the local market.