Shirley Williams

By: Shirley Williams  11-11-2011
Keywords: Marketing, Conferences

SWC offers an extension of your company expertise and marketing communication via our specialist skills:

  • Strategic Planning

    Analysis of strengths and weaknesses; identifying resources and compiling appropriate action plans to meet internal and external communication objectives.
  • Advertising

    Selection of appropriate media; preparing budgets; briefing the designer to conceptualise advertisements; produce material and co-ordinate bookings for media placement.
  • Media Relations

    Comprehensive planning and execution media events – press conferences, preparation and placement of press releases, photography, media kits compilation and media liaison. Post-project follow-up includes coverage evaluation and monitoring.
  • Investor Relations

    A service aimed at raising the profile of a company to generate investor interest.
  • Mentorship

    A support system for clients who may require nurturing and mentorship for in-house marketing or public relations employees.
  • Promotional Material

    Includes brochures, pamphlets, direct mail, newsletters and in-house publications, conference literature, audio-visual presentations. This service encompasses interviewing, copywriting, photography, layout and production.
  • Event Co-ordination & Conferencing

    Comprehensive event planning – budget compilation, design theme, logos, invitations, venue selection, travel and accommodation, identification of suitable speakers, spouses’ programme, excursions and entertainment, programme co-ordination and presentation.
  • Special events include brand promotion, awards evenings and banquets, product launches, openings, company milestones, media conferences and cultural and sporting events.
  • Exhibitions & Trade Shows

    Identify suitable exhibition and site, planning, design stand, direct mail, audio- and visual presentation and promotional material.
  • Presentations

    Scriptwriting, visualising and production of slides and overheads.
  • Promotions

    Competitions, in-store, consumer, trade and corporate incentive programmes extend the marketing arm.

Keywords: Conferences, Marketing