Marketing Plans / Brand Positioning
On a strategic level one of the first things we do is “get to know your business” and get involved as though it was our own. We will assist you and also be involved in your business plans and then put together a brand-positioning blue print for you. We will help you access trends and support ongoing awareness with a customized marketing mix in terms of sales promotion, CRM (Customer Relationship Marketing), PR (Public Relations), etc.
Based on the brand positioning that we have established for your company, we will develop a communications strategy which will then be translated into various forms of advertising i.e. both above the line as well as below the line.
To manage and implement an on-going PR campaign that will be a stand alone as well as a program that is linked promotions etc. Not only will our communications put a PR calendar in place, but we will write all press releases and supporting copy and circulate it to relevant media sources throughout the next couple of days leading up to the launch, as well as post launch.
We will present you with media review that will physically show you the PR /press coverage that your brand has enjoyed over this period
In support of the PR campaign we will assist you in building up a good rapport with the relevant media with view to getting on-going PR support as well as “value added” advertising packages that will inherently support the entire campaign.