Once you see the presence of a problem that your product or service can solve, study that problem and reposition your marketing so that it is offering a benefit and a solution to that problem. You will notice that by doing this marketing and selling will become a lot easier.
Not sure if this works? Take a few moments and consider the products and services that are currently hot on the market. These products include products that help you quit smoking, lose weight, grow hair, and diminish wrinkles. Why are these products reaching a high level of success in sells? They offer a benefit and a solution to a negative situation or problem.
Once you’ve identified the problem that your product or service solves, it’s time to get to work by drafting your marketing material. When drafting your marketing plan be sure to mention the problem and the solution. This will assist your marketing efforts from going off in the wrong direction. You will want to spend some time researching, problem-spotting, problem-discussing, and solution-positioning.
The key to keeping your marketing efforts effective is to focus on selling the solution to the problem not selling the features or benefits. This is where Reds Communications comes in; we can provide you with the service in drafting your marketing plan and achieving your objectives