brand. Sell the experience
Logo: Every business has one,
that little graphic displayed on everything they produce. Although
a logo may look just like a stylistic name, it can being brand
recognition to a company. Brand recognition
Many logos are designed on the cheap, with little thought given
to them. Other companies like Macintosh, Xerox, and Lucent spent
upwards of half a million dollars each to develop their logos.
Then countless millions more to promote them. What they got
for their money are symbols that are recognized instantly, around
the world. You don't even need to see a name - the symbol is
A good logo helps a company have a clean, professional, polished
look. The more clean, stylistic and original a logo is, the
more chance there is that it will stand out from the competition
and help get those extra sales.
Hard to design
a good logo
Although it may seem simple, a logo is very hard to design.
When you create a logo, you must take an entire company and
everything it stands for and refine it down to a simple, graphic
representation. It's the ultimate design challenge.
Article taken from www.pickbrains.com