Press Releases | Lauren Siebrits

By: Pronk Marketing  11-11-2011

BOLD BALANCE: Simba chief executive officer Lauren Siebrits is a leader in touch with the power of her position.

Summit TV speaks to Lauren Siebrits Group Chief Executive of PepsiCo South Africa about buying trends among consumers in the fast moving consumer goods (FMCG) sector

The worldwide health trend has brought an expansion of product ranges to include snack options that are portion controlled, trans fatty acid free and lower in total fat and saturated fat – making the Sunbites line a first for Simba. “It is a move that will grow Simba’s business profitability in the long term,” says Lauren Siebrits, Simba’s Commercial Director.

WHOLESOME MOVE: Simba chief executive Lauren Siebrits hopes to provide consumers with a range of healthier snacks.

Simba CEO to head up Pepsi SA

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