Private Property made its name as the champion of the private seller, and was long perceived as the competition by estate agents. But times change, and so has our website – for the past year, we’ve been slowly giving real estate agents the opportunity to list property for sale and to rent on South Africa’s busiest property website, Private Property.
Why would we do this? By adding properties from estate agents, buyers and tenants are able to choose from a wider selection of properties for sale, which makes sense since we rely on the web traffic generated from these buyers and tenants to grow our website.
Allowing estate agents to list their properties on our website gives them access to an extremely powerful marketing tool - alone, we reach more than 56% of the online property audience, and when you add the other websites we publish our property content to, this figure climbs to around 76%. We also have a massive database of registered buyers - more than 265 000, and climbing every day. Aside from photos, property details and a description, estate agents are able to load virtual tours, video tours and property floor plans to enhance the quality of their listings. Private Property also collaborates with online auction giant, Bidorbuy, to .
In addition, estate agents using the Private Property website gain access to our specially approved panel of attorneys to assist with the sale or purchase.
And a number of estate agents are already reaping the benefits of advertising their mandates on SA’s busiest property website. By adding the massive web exposure Privateproperty.co.za offers to their marketing strategy, they are experiencing a far greater number of sales. One agency attributed 7 of their 12 sales for one month solely to Privateproperty.co.za.
Here’s what one agency had to say:
"We started operating our small company in June 2009. We opted to do all of our advertising through Private Property only - we don’t use any other form of advertising. We don’t have show days or put up "for sale" boards unless specifically requested by the seller.
To date we have taken 23 offers of which 16 have had final bond grants and 10 have been registered.
I think this is exceptional considering the recession and downturn in the property market, bearing in mind that we only have 2 estate agents. We would not have done so well without Private Property– so "thank you" Private Property for allowing agents to access your advertising medium!"
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