Crisis Management and Communications « PRGN Case Studies

By: Prgn  11-11-2011

NIRAS is the Belgian Agency for Radioactive Waste and Enriched Fissile materials. This federal agency by law is responsible for the management of nuclear waste. Its mission is to draw up the inventory, to handle, treat and stock radioactive waste and to propose solutions for its long term depository and management.

In 2006 the Belgian government decided to dispose of the low and medium active short-lived waste in a surface disposal installation; NIRAS now needs a decision in principle for the high active long-lived nuclear waste so as to steer its further research and development in the right direction. The decision is relatively urgent as the agency will need another three to four decennia on R&D to work out any type of solution.

Such a decision is highly subject to pressure and influences from political, industrial en environmental groups.


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11-11-2011

Advertising « PRGN Case Studies

UCLA contracted Valencia, Perez & Echeveste Public Relations in Los Angeles to arrange a media tour for Dean Olian with key business and media leaders in Monterrey and Mexico City in early November 2007.. The UCLA Anderson School of Management is building its reputation as a leading institution for international business management graduate students..


11-11-2011

Community Relations « PRGN Case Studies

Citing the absence of “wine taint”, the plastic and aluminium industries have mounted a successful proactive PR campaign while the cork industry’s response has, in the main, been defensive. Portuguese group, Amorim, the largest cork producer in the world, is described by Forbes Magazine as “number one, two, three, four and five in the cork industry”.