Should your technology business have a Facebook page?
Four million South Africans are spending an average of 27 minutes a day on Facebook. Brands have cottoned on to this as a fantastic marketing channel, and some are using it really effectively to interact with customers.
Done properly, Facebook can put a company on people’s radars, widen its audience, build loyalty, give the company valuable customer insights, increase sales, generate goodwill, give it more mileage for its marketing, and much more.
Done wrong, it can damage the company’s brand, be a PR disaster, annoy the audience, and drain resources.