Joop Demes: Hospitality Management Mastermind
With over 23 years of hands-on experience in the Southern African hospitality and leisure industry, Joop Demes has proven himself to be one of the foremost authorities on all financial & investment aspects of the hospitality industry in Southern Africa. Not only is he founder, shareholder and CEO of Pam Golding Hospitality, but he is also Managing Director of Pam Golding Hotels, which he started in 1997.
In 2006 and 2007, Demes identified further opportunities in the market and formed Pam Golding Lodges and Guesthouses, and Pam Golding Hospitality and Tourism Consultants respectively.
A chartered accountant by trade, Demes is well respected in the hospitality industry and his hospitality investment expertise and consultant knowhow are highly sought-after commodities.
Pam Golding Hotels
Formerly known as Golding Hotel Investment Consultants, Pam Golding Hotels was founded by Joop Demes in 1997 to service the corporate and boutique hotel market in Southern Africa. PGH is the market leader in hotel investment transactions, sale and lease back transactions, hotel development facilitation, capital raising and operator procurement.
Over and above these services,
offers services pertaining to Condominium Hotels and Private Residence Clubs, the pinnacle of fractional ownership.
Pam Golding Lodges and Guest Houses
Pam Golding Lodges and Guest Houses (PGLAG) is another specialist hospitality company formed by Demes, in 2006, to service the market for (game) lodges, guest houses and boutique hotels up to around 45 rooms.
PGLAG confidently dominates the marketplace and operates throughout South and Southern Africa with offices in Cape Town/Somerset West, Durban, Port Elizabeth and Knysna/Garden Route. The company is headed by Peter Bruil, who has considerable hands-on expertise at international management level and as a hospitality business owner in South Africa.
PGLAG is geared to offer a purchaser expertise and advice on analysis of area occupancies and room rates, legal structuring, immigration matters, tax efficiencies, company/ownership set up and repatriation of funds.
Pam Golding Tourism & Hospitality Consulting
Founded by Demes in 2007, Pam Golding Tourism and Hospitality Consulting is headed by Kamil Abdul-Karrim, ex-Director of Strategic Marketing at Southern Sun.
Abdul-Karrim serves as a non–executive Director on the board of the JSE-listed Hospitality Property Fund and is the Chairman of the Investment Committee of the Hospitality Property Fund. Under the leadership of Kamil this company has rapidly established itself as the leading tourism consultant organisation in Southern Africa for feasibility studies, valuations, research assignments, and general consulting for the tourism and hospitality industry.
Pam Golding Hospitality: indisputable market leader
Demes has positioned Pam Golding Hospitality as an essential partner to hospitality investors. In the past five years, Pam Golding Hospitality has been responsible for transactions and deals well in excess of 5 billion.