Workshop: Visioneering - Usage-centered Approach to Future Planning

By: Nielsen Norman Group  11-11-2011

Visioneering, or "vision engineering," is a systematic approach to creating a three-year design direction based on long-range vision for the application, product, or site. Though the long-term outcome will almost certainly not be realized exactly as envisioned, it is important for development teams to share the same goal as they look out for factors that may require changes to the plan. The most important outcome of this workshop is not a specific vision, but participants' new-found abilities to apply a systematic approach to base future thinking and planning on user experience, not just on technology advancements or traditional requirements.


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