TV Interviews | Branding Expert Martin Lindstrom

By: Martin Lindstrom  11-11-2011

Posted on October 2, 2011 by Martin Lindstrom

Posted on September 30, 2011 by Martin Lindstrom

Sept. 30 (Bloomberg) — Martin Lindstrom, author of “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy,” talks about the advertising strategies used by firms to sell their products. Lindstrom speaks with Scarlet Fu on Bloomberg Television’s “InBusiness With Margaret Brennan.” (Source: Bloomberg)

Posted on September 30, 2011 by Martin Lindstrom

Author Martin Lindstrom and the decoy family featured in his book “Brandwashed,”which documents guerrilla marketing tactics, discuss the stealthy and invasive ways companies manipulate consumers and their purchasing habits

Posted on September 30, 2011 by Martin Lindstrom

Martin Lindstrom talks about the tricks and traps of branding.

Posted on September 29, 2011 by Martin Lindstrom

Posted on September 25, 2011 by Martin Lindstrom

Tyra Banks calls in Martin to help America’s next Top Models own a word for their future, that will help them to brand themselves.  Martin Lindstrom polls their fans and creates a word for each of them. Watch the show to see the results – and reactions.

Posted on September 19, 2011 by Martin Lindstrom

Oct. 5 (Bloomberg) — Martin Lindstrom, author of “Buyology: Truth and Lies About Why We Buy”, talks with Bloomberg’s Julie Hyman about consumers and brand loyalty. Lindstrom says there’s a “strong” mental correlation between brands and religion.

Posted on August 30, 2011 by Martin Lindstrom

Posted on October 9, 2010 by Martin Lindstrom

Posted on October 8, 2010 by Martin Lindstrom

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Press Articles | Branding Expert Martin Lindstrom

We have two choices–we can either normalize touching one another in the same way Italian, Brazilian, Thai, and Spanish people have been doing for hundreds of years, or another commercial industry will find itself in our lives. We touch our iPads and Pods, our fingers fly over our BlackBerrys and fold over our mouse, but as for touching humans, well, that’s another story entirely.