New Age Television
video, TV, Adverts
Video for web beats advertising on tv
Making videos for web rather than adverts for tv has allot of benefits for a small to medium sized business. The most obvious of these is cost. Putting a business video on the web is free. Also a video for web can be allot longer than the standard 30 second spots allowed for tv advertisements
Hosting your video on your website increases your credibility in the eyes of your prospective clients and it has been shown that people are more likely to buy your product or service after watching your video. More and more people have smart phones now where videos for web are easily accessed and it’s also possible to include a link to your web video in emails that you send to prospective and current clients.
Big brands love advertising on tv. Big brands also have big budgets. Tv commercial advertising is extremely expensive with most of the money going to the broadcasters. But how effective is an advert on tv? Big brands need lots of exposure for their products before a shop will accept it onto its shelves at the supermarket, so these big brands spend millions on advertising tv commercials to make their products a house hold name. But for small business owners like you and me the cost of tv advertising just isn’t feasible. The truth is that even if putting an advert on tv was affordable, it wouldn’t be cost effective. The reason for this is because you would be using a shotgun approach to target everyone, where in fact a rifle approach targeting the right people would have been more effective.
New Age Television is based in Durban and we offer our clients a video service where we can make a video for you that can be used on the web to expand your market and help to get the message out about your products and services. Don’t waste your money advertising on tv, come and see us about a cost effective and targeted marketing approach.
, Business Video
, corporate video
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