Segmentation

By: Beyond Insights  06-21-2012
Keywords: research

Segmentation is a wonderful platform of deep consumer insight from which to develop business strategy and is an area we have immense experience in.  Andrew has led almost 200 segmentation studies developing global, regional and local segmentations for some of the world's leading blue chip businesses.  We believe the key to great segmentation is bringing together a combination of understanding the client's business, knowing how to work with data in rigorous manner while still introducing creative solutions and understanding the nuances and limitations of the data collection process in each market.

Keywords: research

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