New Product Development
Innovation, Market Research, research
Whether it be idea generation, concept testing, product testing, sensory reformulation, benchmarking, pack testing, etc. we love being at the heart of new ideas and products.
We have a range of creative techniques that are proven to work better amongst local South African and African consumers than the standard international or "global" approaches and can ensure that we don't get side tracked by over-claim and top-boxing.
, Market Research