Braaivleis, Rugby, Sunny Skies and Chevrolet: A Legacy of Chevrolet in South Africa
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From growling muscle cars to enormous luxury cruisers, Chevrolet has cemented its place as a stalwart of the American motoring industry and a quality car manufacturer the world over. Founded as an independent company in 1911 by Louis Chevrolet and GM Founder William Durant, Chevy has gone on to make some of the world’s most iconic vehicles.
In 1970s South Africa, Chevy came to epitomise an ideal lifestyle with their advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (a South Africanised version of the American catchphrase “Baseball, Hot Dogs, Apple Pies and Chevrolet”). Whilst the Chevrolet brand has been the driving force behind some of the world’s most exciting cars, the iconic car manufacturer is currently known for their smaller, affordable vehicles in SA such as the Chevy Spark, Aveo and Cruze.
While the Chevy Spark is no full-size Bel Air or Impala, it definitely holds its weight in the bargain hatch division. Up against the likes of the Ford Figo, the Hyundai i10, and the Renault Sandero, the stylish Chevrolet Spark stands its ground.
With a fresh design, power steering, air con, dual airbags and a radio/CD player, you get a lot for your buck with the Spark and it certainly bears the Chevy mark of quality.
If a hatch is not your style, the Chevrolet Aveo sedan is possibly the best value for money you’ll find in this class. All the mod cons come standard with the Chevy Aveo and this list of features are what set it apart from its rivals.
This function-built urban commuter is perfect for getting you from A to B in the most comfortable way possible.
Chevy’s are meant to be admired. With a pedigree of superb styling from the Corvette to the Lumina, Chevrolet owners are used to smiling when they open the garage in the morning.
While the Chevy Aveo and Spark are nothing to sneer at, the Chevrolet Cruze takes the cake when it comes to slick design and beautiful lines. It’s a gorgeous sedan that rivals the best of them.
So whether you’re after a stylish hatch, a practical commuter or a sedan to impress the neighbours, Chevy has a range worth looking at. For those that thought this car giant was nothing more than a dying dinosaur, think again. Chevrolet was, and will continue to be, an integral part of the motoring world.
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