how to choose the right logo
MG Designs Studio
An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design.
A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time. An effective logo should be able to work across a variety of mediums and applications. How you position the logo should be appropriate for its intended purpose. Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.
Conduct a questionnaire or interview with the client to get the design brief.
Conduct research focused on the industry itself, its history, and its competitors.
Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching and conceptualising
Develop the logo design concepts around the brief and research.
Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
Presentation Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.
These logo design tips should help you become a better logo designer in theory. However, it’s important to state that although lists such as this are a good starting point, they should not hold you back. Its important to remember that your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together form a perceived image for a business or product. Now that you have learned about logo design, you should learn how logos fit into the whole brand identity.