Afrileader-What We Do

By: Afrileader  11-11-2011

Every organisation is concerned with acquiring new profitable clients and customers while retaining profitable customers. The cost of acquiring new customers is generally high, and best practice has positioned organisations to focus on retaining profitable customers while investing less on acquiring new profitable customers in order to minimise risk and reducing cost.

Afrileader Consulting through its CRM Diagnostic Capability provides an opportunity for the organisations to strike a balance between investing on new customers while retaining profitable customers. Our CRM Diagnostic Capability focus on five broad areas of Customer Relationship Management: