Yebo Taxi TV

By: Yebo Media - Taxi TV and Branding  05-04-2014
Keywords: Advertising, Digital Marketing, Taxi Branding

Nearly 36 million South Africans commute our country's roads daily by mini-bus taxi and bus alone - and while sitting idle, they have limited access to media. Consider the marketing potential in reaching this captive market, effectively engaging them on a whole new level. Now imagine tailoring your campaigns to reach targeted commuters groups in a specific location and measuring the response. Yebo Media brings those visions to bear. Brands can reach their audiences in an uncluttered media environment with our Digital Taxi TV. This innovative advertising platform promotes an efficient interaction with a captive, economically active target market - the public transport commuter. Compared to other mediums, Yebo Media satisfies sight, sound, motion and interactivity without the disadvantages of being skipped, fast-forwarded or switched off to offer guaranteed impressions. The system measures audience attendance via the onboard camera, taking photos every 5 minutes. This together with our onboard GPS tracking and play out confirmation systems, we provide our clients with measurable metrics and a sound proof, of return on investment. What's more, the swift turnaround time means that content can be updated daily. Flexibility means campaigns can be regionalised and flighted in a mother tongue - geographically-appropriate advertising using site-specific mini-bus taxi screens. Offering a minimum of 405000 brand impressions per month, from just R 0.02 per impression. To find out more or to request a demonstration, please contact us. We would value the opportunity to profile the system.

Keywords: Advertising, Digital Marketing, In Taxi TV, Taxi Branding,

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