RETIREMENT TIMES PUBLICATION FOR 55 PLUS NICHE MARKET

RETIREMENT TIMES PUBLICATION FOR 55 PLUS NICHE MARKET from RETIREMENT TIMES

By: RETIREMENT TIMES  02-14-2011
Keywords: Retirement, Retirement publication

Reader Demographics
Retirement Times publication caters for 55+ adults. For children of seniors. For all ages who enjoy the important articles of interest. Our mission is to inform our readers and serve our advertisers.  Retirement Times is distributed to businesses in areas with a large senior population, information kiosks at major shopping centres, senior centres, retirement communities, libraries, restaurants, medical centres and more. We distribute 6 000 copies monthly.

WHY YOU SHOULD BE MARKETING TO THEM:
Facts about South Africans aged 55 and over:

1. CONTROL almost 70% of all wealth in South Africa.
2. BRING in over R3 billion in annual income.
3. HAVE MORE DISPOSABLE income than any other age group accounting
for 50% of all discretionary spending.
4. OWN MORE HOMES than any other age group.
5. OWN COMPUTERS (74%) and cellphones (64%).
6. PURCHASE 41% of all new cars.
7. SPEND 74% MORE ON HOLIDAYS than any other age group.
8.16 MILLION EXERCISE at least three times a week.
9. WOMEN IN THE 50+ AGE GROUP make up almost 60% of sales
    of beauty products, beauty salon use and clothing in South Africa.
10.This group dine out more than their younger peers.

Keywords: Retirement, Retirement publication