In store Radio station/broadcasting

By: Continuous Communications (ConCom)  05-12-2010
Keywords: Advertising, communications, Marketing Communications

 It is your own personalized radio station in your store. You decide what music and messages you play to your customers, also what language you want this in. The messages and promotions that you run are only heard in your store allowing you to have total control. Sound commands an atmosphere or experience whilst shopping. Sound is becoming more and more important as a medium to not only increase business, but more importantly, to retain it. Sound promotions improve the shopping experience, building customer traffic and, ultimately, lifting sales and financial performance. Sound has the power to penetrate barriers, inspire thought, create action and bring about impulse buying. By having your own personalized in store radio station where you decide what your customers hear will have a huge impact on bottom line sales. We install our BMS program onto your PC which must have a broadband connection; this PC does not need to be standalone. We then connect the PC to your amplifier which then manages the playback of music and messages. Pre-Recorded promotional audio is systematically organized into the track lists to meet with your store’s needs. These messages are recorded by professional voice artists and are available in English, Afrikaans, Zulu, and Xhosa. Messages are updated via broadband, making the process automated with very little interaction needed.

Keywords: Advertising, Audio Marketing, communications, In Store Radio Stations, Marketing Communications,

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