Bluetooth Proximity marketing

By: Continuous Communications (ConCom)  05-12-2010
Keywords: Advertising, Marketing Communications, Communication Products

 A new way to interact with all cell phones that have activated their Bluetooth®. The ability to send all forms of content such as videos, coupons, promotions, vouchers, pictures and competitions. Quick and accurate interactions delivering a huge impact for brands and promotions. It is fast, direct, simple, viral and most of all absolutely free. Real-time statics allow you to see your ROI instantly. The digital revolution is here. 70% of South African adults have cell phones, 85% of these have Bluetooth, which covers half of our population who have their cell phones with them 24/7. The hottest media potential on the market today even higher than television or radio. With Bluetooth this interaction is free for the consumer, no sms or mms costs. Proximity Marketing allows for the mass distribution of campaigns to Bluetooth enabled phones. Campaigns can hold multiple types of contents such as: pictures, videos, music, competitions, Calendars, Business cards, and much much more. Campaigns are created and uploaded through the internet to multiple or specific access points. These access points then begin searching for any Bluetooth enabled phones within a 50-100m radius. Once a phone has been detected, it sends an invitation prompting you to either accept or reject the content. Once it has been accepted the download begins instantly, allowing you to immediately enjoy your media. Futurlink AP400AP400 is a stand alone solution that allows the distribution of multimedia content to mobile phones using Bluetooth® or Wi-Fi®. Futurlink AP300X AP300x is an expansion module for other FuturLink products to increase the simultaneous Bluetooth® connections. Futurlink Touch The FuturLink Touch is a portable and mountable touch screen which can display a variety of over 200 unique contents. This content is requested and sent to the user's mobile phone through Bluetooth®.    

Keywords: Advertising, Bluetooth Proximity Marketing, Communication Products, Kiosks and Touch screens, Marketing Communications,

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