Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) increases your exposure on the internet. A website is not created with the intention to sit and collect dust. It is one of the best marketing tools. One of the important advantages with Search Engine Optimization (SEO) is the increase of traffic that occurs. The goal of SEO strategies is to increase the amount of visitors to your website by successfully using SEO to get your website within the top 10 or top 20 of the most popular search engine results on the Web. The reason for this is, when users search for the information they require, they are prone to choose from the selections appearing on the first page of results. If your website ranks high, it usually has greater exposure and your site becomes easier to find, hence increasing traffic and better exposure.