COAST TO COAST FOR CANSA
- Barry Lewin
- Daryll Cullinan
- Jason Ribbink
- Lance Klusener
- Mark Addison
- Russel Symcox – Expedition Leader
- Olivia Symcox – Media Director
- Pat Symcox - Consultant
- Sean Willis - Logistics
- Bennie Benson - Logistics
- Rob Evans – Travelling Media Liaison
C2C4C - Overview
On 20 April 2010, six adventurers on jet ski’s
will travel over 2800km’s of South African coastline in
order to increase awareness and raise funds for CANSA as part
of the Coast 2 Coast 4 CANSA (C2C4C) campaign supported by Spar.
The pilots, Barry Lewin (SA Surfski paddler),
Jason Ribbink (SA Surfing & Big Wave Rider), Lance Klusener
(SA Cricketer), Daryll Cullinan (SA Cricketer), Mark Addison (Marine
Conservationist) and Russel Symcox (Dolphins Cricket) will begin
their journey in Ponto De Oura, Mozambique and end at the Orange
River on the West Coast border of Namibia.
The 1511 nautical mile journey involves more
than just the six-strong “core” jet ski crew, as they
will be accompanied by four support vehicles manned by support
crew members, medical and safety personnel, a television and media
production crew, media liaisons and logistics co-ordinators.
During the journey, the crew will stop over in
the major South African cities of Durban, East London, Port Elizabeth
and Cape Town, and make use of the opportunity to promote Cancer
awareness. On these particular stop over days, media interviews
with local radio stations and regional or community newspapers
will be facilitated through the media liaisons and, with the assistance
of CANSA, educational visits to schools, hospitals, clinics and
special care facilities will also be organised, all designed to
promote awareness about Cancer and draw attention to the objectives
of the C2C4C campaign.
For more information and to track the progress
of the crew, both in the build-up and throughout the C2C4C campaign,
log on to the official website at www.coast2coast4cansa.co.za
or visit the CANSA website www.cansa.co.za to get the latest updates,
news, pictures and videos.
The Coast 2 Coast 4 Cancer (C2C4C) campaign supported
by Spar, is an expedition that intends to create awareness and
educate about Cancer as well as raise further awareness and funds
“We as the crew wish to encourage all South
Africans to have regular medical checks for early Cancer detection,
give insight into the possible prevention methods and treatment
options and generally promote a healthy and sustainable lifestyle.”
The Cancer Association of South Africa have adopted
the C2C4C project as one of their national campaigns for 2010
and will be the sole beneficiary of all the fundraising and awareness.
The C2C4C crew will be interfacing with a few of the CANSA offices
en-route locations. These will be at a few of the following:
- Richards Bay
- East London
- Port Alfred
- Port Elizabeth
- Mossel Bay
- Cape Town
The C2C4C crew will also be making an appearance
at Durban Relay For Life event on 17/18 April 2010 and this will
increase exposure amongst CANSA and Cancer survivors.
The main objective of the C2C4C campaign is to
create awareness and in order to achieve our objectives we will
be attending and facilitating certain events to leverage media
exposure and create further interest.
The official launch of the C2C4C campaign will
be at SunCoast Casino & Entertainment World in Durban on 9
April 2010. This will be an opportunity for us to invite and interact
with media, sponsors and special guests.
An association with the SA Rugby Legends who
will also be hosting mini clinic events around the crew’s
arrivals and departures at various locations on route and the
campaign will also feature on SARLA SuperSport program.
Sharks Rugby have afforded the C2C4C campaign
the opportunity to bring the jetski’s and vehicles into
the stadium display area for the Sharks v Auckland Blues, Super
14 game on the 24th April in Durban and will be featuring the
C2C4C video clip on the big screen before the game and during
Oakley will be the official eyewear supplier
to the C2C4C campaign and in light of this the crew will include
a stop-over in Port Alfred to join in the launching of the Oakley
Pro Junior which is an international surf event and the campaign
will no doubt benefit from the global exposure opportunity.
Through the C2C4C media liaison, various media
opportunities have also secured, which include the opportunity
to broadcast the C2C4C video clip on the SAA in-flight entertainment
segments and in-flight magazines. There are several other secured
radio (Darren Scott, East Coast Radio daily update), print media
and TV news/sport segments (Etv, SABC and BBC) too. The entire
expedition will be filmed and produced into a broadcast package
for either SuperSport or other channels after the trip.
Various celebrities including Derek Watts, Rob
Louw, John Allan, Wayne Fyvie, Shaun Pollock, Dave Callaghan,
Dan Nicholl, Darren Scott and several others are all showing their
support by being involved in the campaign on various levels. The
C2C4C campaign aims to get a really positive message throughout
all of South Africa and make a meaningful difference in the fight
The C2C4C crew will also be attending certain
sponsors functions and will aim to maximise brand exposure for
the valued sponsors throughout the campaign.
There will also be a C2C4C closing function at
SunCoast Casino and Entertainment World in Durban upon the crew’s
return on 18 May 2010.
The main objective of the C2C4C campaign will
be to create the necessary awareness for the campaign but we will
also be establishing a few fundraising opportunities. These ventures
will not be limited and listed below are just a few examples of
what we as the C2C4C crew will be implementing within the campaign:
- Website donations
- Phone pledges
- SMS donations (sms “C2C4C” to 38501 for R10 donation)
- DVD sales
- Book sales
- C2C4C Beaded bracelet sales
- Sponsor donations & presentations
- Memorabilia auctions
- Business sponsorship challenges
Other ideas that need to be further explored
are golf days, charity dinners and lucky draws.
Below are a few of the exposure opportunities
sponsors will benefit from by being involved in the C2C4C campaign
and the entire crew will try to maximise every opportunity for
These exposure opportunities will be available
to select sponsors and in accordance with sponsorship input values.
- Television & Radio branding
- Print media & press releases
- Website branding and links
- DVD production branding
- Launch function branding
- Landing functions branding
- Final function branding
- Sponsor marketing & PR functions
- Jet ski branding
- Support vehicle branding
- Jet ski trailer branding
- Apparel branding
Sponsorship opportunities and proposals will
be compiled for any prospective sponsors. These sponsorship opportunities
can be in the form of financial contributions and product supply.
A fully comprehensive website www.coast2coast4cansa.co.za
is active and will begin featuring a daily updated blog type entry,
pictures and video clips from the days ride.
Sponsors will have links to their site and media
will have access to further information. The exact locations,
maps and charts will also be available for everyone to follow
the crew’s progress.
There will be an online donation link to the
CANSA provided facility and all visitors to the web site will
be encouraged to donate as much as possible.
C2C4C jet ski crew member and marine conservationist,
Mark Addison will be conducting a marine census throughout the
trip and a special feature will be included to document any environmental
and marine life encounters on route.
The Coast 2 Coast 4 CANSA Facebook group and
Twitter pages are also active and regular updates are available.