Kia and Kabelo join forces for an original album launch 10/27/2011 1:05:45 PM
(South Africa) October 27, 2011 – South African musician, songwriter,
motivational speaker, mc, philanthropist, presenter, actor and Kia Motors South
Africa brand ambassador Kabelo “Bouga Luv” Mabalane is releasing his 7th Solo
album titled Immortal – Vol 1.
The Gauteng-based Dream Team SA is currently gearing up to launch, market and
promote Kabelo’s album. Refiloe Ramogase, Director at Dream Team SA, had this
to say: “We are especially excited about Kabelo’s new offering! He has approached
this album with the same energy and attention to detail as if it was his first ever
album. He has created an excellent all round album we feel will be a very strong
contender at the SAMA Awards in 2012”.
Over a hundred music journalists from all over the country have been invited to
the launch of this highly anticipated album. As part of the growing relationship
between Kia Motors South Africa and Kabelo, this lent itself to an opportunity for an
original CD launch concept. Instead of a conventional listening session, the music
journalists will listen to the new album while test driving the all-new Kia Rio ahead of
its local media launch, scheduled to take place early November. “This will be a very
unique CD launch, and I am sure that not many artists have launched an album like
this before, comments Andre Pretorius PR and Product Marketing Manager, KIA
Motors South Africa.
Kabelo’s album launch is set to take place on 27 October 2011.
“Kia Motors South Africa is very excited to partner with Kabelo at this stage of his
career. He is an outstanding brand ambassador and what really made him a fit
into the Kia family is the similarities that exist between the story of his life and the
journey of our company, and his philanthropic exploits”, added Pretorius.