Kia Motors South Africa | Kia and Kabelo join forces for an original album launch

By: Kia  11-11-2011

Kia and Kabelo join forces for an original album launch

10/27/2011 1:05:45 PM

(South Africa) October 27, 2011 – South African musician, songwriter, motivational speaker, mc, philanthropist, presenter, actor and Kia Motors South Africa brand ambassador Kabelo “Bouga Luv” Mabalane is releasing his 7th Solo album titled Immortal – Vol 1.

The Gauteng-based Dream Team SA is currently gearing up to launch, market and promote Kabelo’s album. Refiloe Ramogase, Director at Dream Team SA, had this to say: “We are especially excited about Kabelo’s new offering! He has approached this album with the same energy and attention to detail as if it was his first ever album. He has created an excellent all round album we feel will be a very strong contender at the SAMA Awards in 2012”.

Over a hundred music journalists from all over the country have been invited to the launch of this highly anticipated album. As part of the growing relationship between Kia Motors South Africa and Kabelo, this lent itself to an opportunity for an original CD launch concept. Instead of a conventional listening session, the music journalists will listen to the new album while test driving the all-new Kia Rio ahead of its local media launch, scheduled to take place early November. “This will be a very unique CD launch, and I am sure that not many artists have launched an album like this before, comments Andre Pretorius PR and Product Marketing Manager, KIA Motors South Africa.

Kabelo’s album launch is set to take place on 27 October 2011.

“Kia Motors South Africa is very excited to partner with Kabelo at this stage of his career. He is an outstanding brand ambassador and what really made him a fit into the Kia family is the similarities that exist between the story of his life and the journey of our company, and his philanthropic exploits”, added Pretorius.


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